Strategy: Case Study 5

For a company emerging from a planned bankruptcy, develop a strategy for presentation to the new Board that answered questions about ‘stay or sell.’

Client

Top 5 U.S. Cable Company

Business Challenge

The company was in a planned bankruptcy when a new CEO came on-board. For his first 2 years the focus was (and had to be) on week-to-week financial performance. As the company became ready to emerge from bankruptcy, the CEO wanted help developing a complete future business strategy – something they had not had the luxury of focusing on during the financial crisis.

The Solution

• Confidential interviews with all senior executives and assess their perspectives on growth or disposition options (as well as preferences).
• Analysis of competitive data, and both buy and sell side options
• Series of facilitated meetings with the executive team to arrive at a plan of action.
  

Business Benefits

• Unified business strategy that had the buy in of all executives and was supported by the Board.
• Clarity on resource allocations decisions/priorities entering the budget process.
• Strategy has resulted in company stock price rising from bankruptcy level of under $2/share to a current price of over $120/share.

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