Services: Strategy

Strategy: Case Studies

“Rob is a deep thinker who establishes rapport quickly across an organization to effectively facilitate solutions to brand development and growth challenges and the resolution of conflicts in order to align future strategy. His intelligence and business savvy are complemented by a great dry wit that makes hard work more fun for over-taxed executives.”

Lila Everett
EVP Marketing, Fox Sports/Speed Network
Former SVP Marketing, Discovery Communications and Scripps Networks

Project Examples

Case Study 1

Determine if there is a market for in-flight internet access, and if so, target segments, important product attributes, and price points.

Case Study 2

Determine viability and market entry strategy for a telematics product for a Japanese boat engine manufacturer.

Case Study 3

Assess the future of the US mortgage industry and the best retail front-end in that future state.

Case Study 4

Build a strategy for entering the high-speed internet access business for a lagging cable company that will ensure budgeted customer goal is achieved.

Case Study 5

For a company emerging from a planned bankruptcy, develop a strategy for presentation to the new Board that answered questions about ‘stay or sell.’

Case Study 6

For a leading established cable network, develop a brand strategy for new networks being launched.

Case Study 7

Develop business and brand strategy for publishing company launching cable networks.

Case Study 8

Build business and brand strategy for cable sports network.