Services: Strategy

Strategy

“I engaged Rob to assist us on organization, strategy and operating challenges in several companies over the past 15 years. His approach is down-to-earth, pragmatic and driven by the data. He worked collaboratively and effectively with our executive teams to facilitate the development and implementation of strategic plans, organizational and operating model changes that helped drive business results.”

Ron Cooper
Former EVP & COO, MediaOne
Former EVP & COO, AT&T Broadband
Former President, Adelphia Communications Corp.
Former CEO, ClearChannel Outdoor Americas

For 30 years we have lived by the concept that ‘strategy is about making choices.’ And making choices is often difficult — for good reasons.

For VIA, a good strategy meets five criteria. It provides customer value, it’s differentiating, it’s sustainable, it’s financially attractive, and it can be implemented. We help you and your team evaluate and select among strategic choices in this context.

Whether faced with a choice about growth, acquisitions, brand, retention, resource allocation, project prioritization, new product development, or a myriad of other critical decisions, VIA has a long and successful track record in helping clients make and implement important decisions.

Our process includes a deep dive into the industry environment, examination of existing company information, creating a fact base to supplement assumptions and anecdotes, and facilitating a process where people engage and are heard.

Once decisions are reached, implementation plans with clear accountabilities are developed, including a change management plan.