Strategy: Case Study 8

Build business and brand strategy for cable sports network.

Client

Cable TV network owned by Global Media Company

Business Challenge

This network needed a business and brand strategy to help it in its decision–making and in the focus of its upfront sales to advertisers.

• Significantly different opinions existed among senior leaders about network vision, goals, and strategic choices.

The Solution

Interviewed all key stakeholders, reviewed all existing research and conducted new research on strategic options for the company.

• Facilitated meetings in which the leadership team reached agreement on the high level brand strategy.
• Researched competitive positions and recommended positioning strategy for the brand.
• Facilitated meetings in which the leadership team agreed upon the detailed brand strategy and positioning and the emphasis of the upfront ad–sales initiative.
• Worked with the ad agency to develop creative options.
  

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